Advertising has gone digital these days and small businesses can make the most of its presence today. The reason why digital ad network for small business is gaining popularity is because it gives internet empowerment and that’s how it gets easier to reach more people.
What about traditional advertising means? As a small business promoting your products and services locally you’re probably limiting yourself to local clients. They’re people that opt for your products or come to your store. If you’re operating a home cleaning service in San Jose what’s the point of having a website that people in Philadelphia or even New York find attractive. Wouldn’t it be much better when you advertise in the local newspaper or even put up your business in yellow page listings? How about sending emails to your customers or if you’re further creative you can even get your logo on little league jerseys and bowling shirts?
Think of it: how many people can actually see these promotions? This is evident even with you. There are so many local business mails that come to your inbox do you actually read all of them? How many people read newspapers and would be able to find your advertising? Yellow Pages are thing of the past as it’s hard to find a phone directory anymore. Smartphones have already captured the mobile market. To find out a service provider, one can easily look up the number over internet. The truth is today everyone is hooked to the web as it is the one-stop place to obtain any kind of information. So, doesn’t that mean small business advertising can be more effective when marketing strategies are applied on the internet?